Shimano and IMBA Release New MTB Economics Study

[Oyez Oyez]

Shimano and IMBA Release New MTB Economics Study

par Oyez Oyez » Ven Mars 07, 2008 5:30 am

Author: spoiledgoods

Enjoying the outdoors is as natural as riding a bike and Shimano American Corporation and the International Mountain Bicycling Association (IMBA) have teamed up to promote how important the activity is. Shimano is a major manufacturer of bicycle components and IMBA is a national advocate for responsible riding and trail construction. Together they are releasing the new document, The Economics and Benefits of Mountain Biking at the National Bike Summit in Washington D.C. March 4 – 6, 2008.
More than 1 in 5 Americans age 16 and over ride a mountain bike, and contribute $26 billion annually to the American economy while enjoying the sport. Kozo Shimano said, “We want legislators, policy makers and the public to understand how significant mountain biking is to both the economy and to keeping people healthy.” One recent cost benefit analysis concluded that every dollar invested in trails led to almost three dollars in direct medical benefit. The World Health Organization recommends riding a bike to reduce the risk of cardiovascular disease.



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