Mavic shoes, softgoods coming in 2008

[Oyez Oyez]

Mavic shoes, softgoods coming in 2008

par Oyez Oyez » Mar Jan 15, 2008 4:30 pm

Licensing agreement with Adidas ending.

Author: BikeRadar

Mavic announced plans to launch a full range of cycling footwear, apparel and accessories starting in the spring/summer 2009 season.

Over the last five years, Mavic has been responsible for all aspects of the adidas cycling line, including design, development, production, sales and marketing. In order to focus on the Mavic brand, the decision was been made to not renew the licensing agreement with adidas beyond December 2008.



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